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Copyright © 2015 Passionfruit Projects. All rights reserved. Lovingly created in beautiful Portland, OR.
THE EDITORIAL CYCLE
Creating squeaky clean copy is no mystery: it requires well-established editorial practices.
1. Create a brief
Agree on audience, goals and budget, capture in writing
2. Developmental edit
Shape raw material to best fit format and target audience
Fact check, clean up grammar, punctuation and syntax
Create clean copy and formatting, ready for prime time
Move final copy into final publishing format: print, Web, mobile
6. Proof in context
Ensure clean copy and formatting, ready for prime time
Distribute and promote finished work
Rinse & Repeat: Especially with raw, first-draft copy, editing and proofing steps may need multiple iterations.
Author Reviews Suggested Edits
Author or Editor Makes Text Edits